The Chief of Growth Show · EP 6 · June 11, 2026

Pete Hassen of NILENT | NIL Education, Athlete Growth, and Student-Athlete Success

The Chief of Growth with Jay Aldebert welcomes Pete Hassen, former Chicago Blackhawks executive and now CEO/Co-Founder of NILENT, to break down how NIL education is changing the game for student-athletes, brands, and the future of sports.

Duration: 1:11:34 With Pete Hassen Watch on YouTube →

About this episode: The Chief of Growth with Jay Aldebert welcomes Pete Hassen, former Chicago Blackhawks executive and now CEO/Co-Founder of NILENT, to break down how NIL education is changing the game for student-athletes, brands, and the future of sports.

Where to Listen

Watch the full video on The Chief of Growth YouTube channel. Audio-only episodes are also available on Spotify. Full show notes at tcogshow.com. Apple Podcasts is coming soon.

Related Doctrine
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