Jay Aldebert on OAN (One America News Network)

Yeah, it's the currency of trust. And that one has many derivatives. It's going to be your consumer trust. In other words, your customers, the individuals that come into your store every day. It's going to be trusting your suppliers. If you're the actual independent restaurant, it's going to be trusting anything that's being put out in the media right now as it relates to this, but not knowing what the cause is now that we have a false positive. What is causing it is a big trust factor as well.

It's got to be like overcommunication in a marketing stance. You've got to be communicating to not only your vendors, you've got to be communicating to your customers. Where are you sourcing it? Where is it processed? Name names. Put it out in anything you possibly can, anywhere you possibly can, to make sure that at least even though there is still an implication to the said company, there's no confirmed test knowing implicating that we're not using that product, I think has to be communicated and overmarketed.

The fear is still a little unsettling. Just from the media exposure of how this is, it's kind of like reached new heights and it's inescapable. I hear about it with friends, social media, on the TV, the full nine. It's going to be interesting. Obviously now with all the media coverage on the FDA, they're going to look swiftly to find if that implication is true. So they're kind of in limbo as it relates to that.

But in terms of bouncing back, this is the second time. If you look into the history of this, out of the same location, out of the same region, I believe it was back in 2013. It's 13 years ago. Same issue occurred, and they did bounce back from that, and it was about bag salad. So they do have the capability. It just comes down to when and where and how fast.

That's an interesting one in terms of, the FDA wants to give an answer as fast as possible, and I get that. Process itself needs to be done in terms of always being sure. This has already cost billions of dollars. Obviously that is measurable. The immeasurable to the small and medium-sized business market is the one that's most concerning, specifically to me, as we deal with a lot of small and medium-sized businesses, including restaurants.

There's an implication still that this is obviously what caused it. They've gone through, they made the test. They come back that it says positive. They recant that in 24 hours. The false positive means that they did test for it. What's interesting is they do destroy in the labs after the testing in order to make sure it doesn't spread, so they can't actually go back to that one. That's the most interesting thing that I've heard. I hope that's accurate. So the implications of the false positive doesn't mean they're out of the water. They are going to be obviously tremendous more tests, and obviously they're going to be much more careful this time to make sure that they have a true positive test in this particular case.

The damage might be too far done. Only time will tell.