As Seen On · WFLD

Jay Aldebert on Fox 32 Chicago

Every Jay Aldebert appearance on Fox 32 Chicago. Manufacturing, tariffs, profit margins, cash rounding, and the financial conditions behind the headlines.

11 segments · Watch each below without leaving the site

FOX 32 Chicago·Chicago Live ·October 20, 2026·9:59

KFC Switched Sodas. Should It Change the Menu?

With Kasey Chronis. Complete Chicago Live interview: KFC Ditches Pepsi for Coke After 40 Years

KFC switched its soda from Pepsi to Coke after 40 years. Jay argues the change misses the bigger shift: customers are eating smaller amounts, looking for higher-protein meals and spending less per visit, and the menu has to keep up. He explains why the decline looks like a KFC problem rather than an industry problem when other fast-food chicken brands are growing.

The conversation also covers what local and family restaurants can do now, including smaller, higher-protein portions and options that work for a whole family, and why getting a customer in the door once is not the same as bringing them back. Watch it in FOX 32’s full Chicago Live broadcast.

Related reading: Retail & Wholesale Finance · How Do I Know If Growth Is Healthy?

Recorded October 20, 2026. Optional captions are auto-generated; the recording remains authoritative. Market and spending figures mentioned on air reflect the interview date, not a live data release.

FOX 32 Chicago·FOX 32 News at 5 ·October 14, 2026·3:38

Can One Viral Review Ruin a Small Business?

With Lauren Scafidi. Complete FOX 32 News at 5 interview: Impact of Social Media on Businesses

A single post can now reach millions of people who have never set foot in a store. Jay discusses the Kelly Clarkson and Art of Play dispute and what happens when a business with a few thousand customers faces criticism from someone with millions of followers. Defending your position is usually the wrong move. Show empathy, stand up for your employees, and avoid a he said, she said fight that nobody wants to watch.

He explains how a shop can turn the spotlight into a marketing foothold by showing what it changed, such as a policy or a training process, and how that change benefits future customers. His advice to Chicago owners: “Embrace it, don’t defend it.”

Related reading: Retail & Wholesale Finance · How Do I Know If Growth Is Healthy? · Related coverage: Newsweek · Fox News Digital

Recorded October 14, 2026. Optional captions are auto-generated, with obvious transcription errors corrected. The recording remains the authoritative record.

FOX 32 Chicago·Chicago Live ·October 12, 2026·11:06

Tariffs, Manufacturing and Profit Margins

With Kasey Chronis. The two-part Chicago Live recording, presented in one player.

A tariff can help a local manufacturer compete against imported finished goods while raising the cost of the materials it needs to make its own product. Jay explains both sides of that trade-off and why more orders do not automatically mean healthier margins.

The conversation also covers factory closures and their effects on suppliers, the cash and operating costs of moving production, and the importance of managing costs and margins before historical financial reports arrive.

Related reading: Manufacturing & Trades Finance · How Do I Know If My Prices Are Right?

Recorded October 12, 2026. Both parts play in their original sequence, preserving the broadcast audio and picture. Optional captions are auto-generated; the recording remains authoritative. Policy and employment remarks reflect the interview date, not a live data release.

FOX 32 Chicago·Good Day Chicago ·October 6, 2026·4:52

How the End of the Penny Could Affect Chicago Businesses

Complete Good Day Chicago interview

A small coin can become a real operating decision. Jay discusses how cash rounding can affect margins, why owners may choose to absorb a small difference rather than argue at the register, and how cash and card transactions differ.

The conversation also covers the penny's circulation, proposed rounding policy, and the point-of-sale questions retailers and restaurants need to examine. Watch the original FOX 32 segment.

Related reading: Retail & Wholesale Finance · How Do I Know If My Prices Are Right?

Recorded October 6, 2026. Policy discussions reflect the interview date; consult current official guidance and applicable local requirements before changing transaction rules. Optional captions are auto-generated, with obvious transcription errors corrected. The recording remains the authoritative record.

FOX 32 Chicago·Good Day Chicago ·September 25, 2026·5:30

Why Are Franchise Restaurants Closing?

Full Good Day Chicago interview

A familiar brand does not remove financial risk. Jay explains the difference between a franchise's operating system and the financial visibility an owner needs, why low menu prices leave little room for cost increases, and how delivery apps change the competition for each meal.

The discussion follows news about Meritage Hospitality Group, an operator of Wendy's restaurants. It is not a report that Wendy's corporate filed for bankruptcy. Read the underlying AP report.

Related reading: Accounting vs. Diagnostics · Retail & Wholesale Finance

Complete broadcast recording. Optional English captions are auto-generated, with names corrected; the video remains the authoritative record.

Fox 32 Chicago · Chicago Live · September 17, 2026 · 9:59

How the Fed Rate Hike Could Impact You

On Chicago Live with anchor Jake, 1:03 PM CT

Extended 10-minute interview the afternoon of the Federal Reserve's first rate hike in three years. Jay walks through where small businesses feel the impact first (variable debt: credit cards, lines of credit, some SBA loans), why this quarter-point move is a warning shot rather than a knockout blow, how it compounds with the tariff pressure and rising labor costs, why owners keep chasing revenue instead of pausing to reconcile debt load and working capital, and the silver lining nobody wants to hear: slower demand is exactly the mechanism that pushes down consumer prices. Closes with the profit-by-design math: if you want to make ten cents on every dollar, you have to structure your company to spend ninety cents. That does not change with rate cycles. Full segment, unedited. Watch the segment FOX 32 posted.

Related doctrine: The Two Cancers · Working Capital Gap · Minimum Mandatory Profit

Read the full segment transcript9:59 · ~1,700 words

ANCHOR JAKE: Let's bring in Jay Aldebert, the Chief Growth Officer of International Services, to talk a little bit more about it. Jay, fascinating and important topic. Thank you for taking the time to chat with me.

JAY ALDEBERT: Not a problem. Not as exciting as those other events you're going to talk about, but definitely exciting.

ANCHOR: Not with that attitude, sir. Come on. Listen, this is important. Important stuff is exciting. For small business owners in Chicago, where are they going to feel the impact of this rate hike first?

JAY: Variable debt. Variable debt. What is that? That's credit cards. That's lines of credit. That is any type of SBA loans. A lot of the SBA loans, some of them have fixed rates, some of them have variable rates. So they're going to see it from a cash flow standpoint. This increase overall of a quarter point, it's kind of a warning shot. It's really not a damaging indicator. To give you an idea, on credit cards, the increase of this quarter point, let's say if you had a ten thousand dollar balance, it's going to equate to about a dollar more a month on your payments. It's not a dramatic increase. But it is a warning shot based off of what the future holds, definitely.

ANCHOR: So Jay, how much more difficult does this make it to finance inventory or equipment or an expansion?

JAY: I think there's a couple of different factors that we have to take into consideration. This on its own itself is not devastating. We have the tariff issue. That's a big issue. We have the rising costs of labor. That's an issue. So you bring this in, it kind of just compounds the situation. If there is additional increases, right, which there's two meetings scheduled between now and the end of the year, one in late October, one in early December, as those meetings go on, if there is additional increases, you're going to see working capital being drained. Working capital right now is being heavily drained in a lot of different areas, unless you're able to pass those costs on from the tariffs. So this impact right now, again warning shot, can be quite devastating as time goes on, and as the way this increase versus inflation goes gives an indicator which way they're going to go.

ANCHOR: Even to that point of expanding on that, are you seeing, do you expect to see businesses delaying hiring or major investment decisions because of these higher borrowing costs?

JAY: Especially the investment decisions. Just because it went up a quarter point in terms of the Fed, when you get into vehicles, when you get into equipment, construction equipment let's say, or trucks, heavy equipment like that, plus any type of machinery that you're going to buy, that's where you're going to start seeing these decisions have to be made based on debt service. They have to be made based on liquidity. They have to be very disciplined decisions based off of what the timing of those purchases are. In terms of hiring, working capital is always a big issue, which essentially, cash is king, I'm sure you've heard. And so looking at what could be coming down the pipe probably is going to delay a lot of decisions for business owners based on those big investments and the hiring process for sure.

ANCHOR: And to that point, you mentioned a dollar a month on a ten thousand dollar credit line. For businesses that are relying heavily on those credit lines, with these Fed rate hikes, does it give them pause and say, to your point you mentioned cash is king, does it ever give them pause and make them go, maybe we've got to rethink how we're going to do this because it seems like things are moving in one direction when we wish they were moving in another?

JAY: I would, as somebody that helps small and medium-sized businesses, I would like that to be the way. But a lot of times when you look at how our small and medium-sized businesses operate in this country, it's very heavy focused on revenue and what's going to help them generate more revenue. They usually take the attitude of we'll figure it out. So I think it will give them pause. Even this quarter point itself, usually interest rates are considered to be almost punishing in terms of not having the liquidity to buy. This small amount of increase overall is not going to give them pause. I think they're going to make those decisions anyways and continue to chase the revenue dollars.

ANCHOR: I want to get your expertise. You brought up that you are sort of a person who helps these small and medium-sized businesses. Obviously, the world is continuously evolving and changing, and these businesses are evolving and changing. How has your advice evolved and changed? What's the difference between what you're telling small and medium-sized businesses today versus maybe what you were telling them ten, fifteen, twenty years ago?

JAY: It's interesting. Part of the answer would be nothing, other than nothing really changes. We're a firm that believes in profit by design, and profit by design essentially, based on a quick and dirty math, would be, if you want to make ten cents on every dollar, you got to structure your company to spend ninety cents. That doesn't change. As volume goes up it doesn't change. During different economic cycles it doesn't change. In terms of different areas of the economy changing, the aspect of that doesn't change. The problems just become different, and how fast you have to react. The tariffs, obviously, figuring out how you can reprice any bids you have out there, was the advice we would give, and that's on an immediate basis. How you can look at passing those costs onto the consumer, and I know consumers are not going to want to hear that, but small medium-sized business is my arena. So being able to pass those costs, and if they can't, then our focus is really looking at how do we reduce costs in other areas to absorb those. Working capital is always going to be the same. I've been doing this for twenty six years. That is always one of the biggest areas that trips up businesses, and debt service. So there's not much change. It's just the ingredients of what we have to overcome change, but the lesson is not.

ANCHOR: Jake, up until this moment, I feel like I've been very much kind of focusing on the negative impact of all of this rate hike. Is there a silver lining? Is there anyone for whom this rate hike is actually a good thing?

JAY: So if we back up and kind of go, why it happened. There is a silver lining at the end of this. But I'm just going to say, why did it happen? Well, inflation is high. People hear that headline, and they go, okay, well it's at three percent and the Fed wants it to be two percent. So we can understand why they're doing that. But the real cause, yes, there is cause from the price of fuel, the price of energy in general that obviously causes an inflation increase. But you also have the aspects of the tariffs. Those two things have an increase on inflation. But at the end of the story, what it really is happening is America is still spending like they're still spending. There's a one percent increase overall. And what's happening on the other side of the equation is you see savings, which are obviously monitored, they're dropping. Savings are dropping right across the board. And then last but not least, you see credit card increase. Like in the second quarter overall, I think it was a twenty one billion dollar increase in second quarter in terms of credit card debt. It's up to about one point two six trillion I think is the number right now. So although we're spending, the financial health of the household isn't that strong. And what something like this does is it's kind of a supplementation. If the cost of borrowing or the cost of buying essentially becomes higher, it slows the demand. And when it slows the demand, the result is that we see prices lowering. So the silver lining in all this, with these increases, although it obviously scares people and they say, I'm going to have to make higher payments, what it's doing is it's slowing the spending to push down the average price of goods that they consume, both discretionary and obviously stable.

ANCHOR: Jay, we got just about a minute left. What would you tell a business right now who is deciding if now's the right time to expand, if now's the right time to take that next step and decide what the next chapter of their business's journey is going to be?

JAY: Well, the answer immediately would be call our firm, but I'll sidestep that for a second. The answer would be put themselves in a position where they understand where they sit financially. A lot of people understand sales, they'll understand profit. Cash flow itself, there's lots of definitions for that. So being able to understand what is your debt load right now, what is the working capital you have in your business, and take inventory of all that, and be able to understand what is this decision going to result in in terms of my cash flow. Instead of looking and saying, I'll just have to sell my way out of this, take inventory, reconcile, figure out really where you stand, and then make that decision based off of from an informed position.

ANCHOR: Fantastic. Amazing information. Jay Aldebert, Chief Growth Officer of International Services. Ten seconds to let people know where they can find more information.

JAY: They can go to jayaldebert.com. It's on the screen, I'm assuming. It gives a ton of information about our firm.

ANCHOR: Fantastic. Truly valuable information, Jay. Thank you for checking in with us, and I'm sure we'll be talking again soon, my friend.

JAY: Thank you, Jake. All right, take care.

Fox 32 Chicago · The Loop · August 25, 2026 · 7:27

Tariff Fight With Canada Will Have Major Local Impacts

On The Loop, Fox 32 Chicago's noon news broadcast

Extended 7-minute Loop interview the morning of the tit-for-tat tariff escalation. Jay walks through who actually pays the tariff (importer, distributor, supply house, small business, consumer), why domestic producers will still raise prices, the 100-year-old Section 338 tariff law that lets the president sidestep Congress, and specific consumer and business action steps: lock in contractor pricing pre-tariff, reprice open bids with 7-day validity windows, and pull building materials to the front of the line while cash flow allows. Full segment, unedited.

Related doctrine: The Two Cancers · Manufacturing, Trades & Transportation Finance · Minimum Mandatory Profit

Read the full doctrine version →
Read the full segment transcript7:27 · ~1,600 words

ANCHOR: Let's talk about what's going on with the US and Canada. They're throwing tariffs at each other again and somehow, yes, your wallet is caught in the middle of all of it. Jay Aldebert spends his days keeping businesses from panicking over stuff like this. He's joining us now to help us make sense of what's going on. How you doing, Jay?

JAY ALDEBERT: Good, how are you doing?

ANCHOR: I'm good, I can't complain. Okay, so what actually changed here because one day this wasn't a story and now it is.

JAY: Absolutely. It started off with obviously there was some specific items that the US wanted a little bit more cushion on. Canada wanted it as well. It was heading towards an agreement and then there was some pretty big issues that obviously threw it off. The result of which is now we're in a tit-for-tat tariff war.

ANCHOR: So walk me through this like I'm five. When the US and Canada slap tariffs on each other, who's actually writing that check?

JAY: So it is a game of hot potato to be honest. It's not centered as one. Where does the check get paid? A product is imported into the United States, a tariff is slapped on it at 50 percent. It's being paid by the importer. We'll start there. The importer then sends it out to a distributor. As they sell it to a distributor, they add a little bit of margin. So it's not just that 50 percent tariff, it's the margin that they decided to sell the distributor. Distributor then sells it to a supply house, they've added a little bit of margin. So by the time it gets to the individual that probably is going to have to pay for this, it really is going to be the small, medium-sized business owner. And if they have contracts or escalation contracts that actually can pass it on to the consumer, those are the two areas. It's either going to be the small business owner that's going to pay the check on all of this finally, or it's going to be the consumer that consumes it.

ANCHOR: So there's really no way around any of this and companies are just stuck eating that cost?

JAY: It's going to have to be offsetting costs that are going to help out the situation whether that's increase of labor productivity, looking at your overhead to trim. Those are the areas that you're gonna have until some legislation comes out that allows on the state level or obviously on the federal level that's going to give them some sort of ease. Yes, there is no way of steering around it other than offsetting.

ANCHOR: So if I see a higher price tag next week, is that this or am I just blaming tariffs for everything now?

JAY: That's the most interesting part. When you see these types of situations, it doesn't mean that domestic products say we're going to keep our price where it is. We can still edge up a little bit more margin and I would be instructing my clients if I was being honest, edge up our pricing just a little bit more while staying competitive against those Canadian imports.

ANCHOR: And you talk to small business owners all day. Are they freaking out right now or have they just gotten used to this by now?

JAY: They're freaking out to be honest. We go through 10 to 12,000 companies a year. That's a big volume overall. And as a result, that's new clients. Monday morning we were fielding calls at all levels, in all departments, "What am I going to do next?" Even if they have been working with us for a period of time, this was quite a shock to them.

ANCHOR: So free advice to small business owners out there, should they be waiting on some deal to save them or plan around this for good?

JAY: Based off a couple of decisions that were made in this particular tariff war, the 338, people can look up what that is, but it's a tariff law that came out. It's from the 1930s, it's 100 years old or almost 100 years old, and it's never been used. That surpasses Congress in terms of approval based on adding tariffs or taking them off, only the president can do that. Using that particular law in itself shows that this is going to be a long-term battle and it's not just going to be cured around the corner. So they should be making decisions now and taking strategy now.

ANCHOR: A long-term battle. So what does this actually look like day to day? What are they doing differently? What should they be doing differently?

JAY: You referring to small businesses or consumers in general?

ANCHOR: Well both, we got time, let's talk about both.

JAY: If I may, I'm going to start with the consumers because I've talked a lot about small business. If you have a decision of buying specific things like cars, appliances, holiday goods, even renovations in your home, I hate to say it, the decision should be made now before bigger tariffs and expansion of tariffs occurs. If you're doing any types of renovations, lock in with your contractors the pricing now, pre-tariff and pre-ship of those materials. Read the contracts. Don't be pushed in as a consumer into having to pay a higher price just because the contractor says to you, hey, my prices are higher. Look at the contract and see if there was an elevation clause in it. If there isn't, don't be pushed into paying that. And question the suppliers of anything when they're going to raise their prices. That's on the consumer side.

ANCHOR: And then on the small business side?

JAY: Small business side is obviously somewhat the opposite. Reprice anything. Small medium-sized business owners specifically in manufacturing and construction and the trades, they put out these bids and these bids usually say, hey, this is valid for 30 days, this is valid for 60 days. The ability to reprice those right now is what you've got to do since they're not signed off on, and put a price validity on them for seven days only. That's first step. Second step, look at where the biggest costs are coming from. Just to give you an example, Chicagoland takes in about 30 percent of all building here in terms of use of lumber is with a Canadian product. Looking at where they can get to the front of the line right now and if they have the cash flow, increase their inventory to at least give them a cushion for a period of time.

ANCHOR: And a question I just got from my cousin. What should we be watching for next?

JAY: My biggest concern is that, and obviously it's the bylines that I'm seeing in the media, when Carney indicates this is a war, and then Trump says on the back, okay, well if you're not going to get in line, we're going to take it elsewhere. Now, he can't raise the 50 percent, that's the max obviously based on that tariff law. But the expansion of what's included in the tariffs can happen, and that's concerning. Illinois and Canada, they're their biggest trade, Illinois and Canada is the biggest import-export relationship overall. And right now only affects about four to five billion of goods, which is still a big number, that's flowing into Illinois. If they expand what that tariff law 338 covers, that could have a big impact and that's my concern.

ANCHOR: All right, Jay Aldebert, thank you for breaking this down for us, making it make sense. And I gotta say if people see me rockin' a vest tomorrow, you influenced that.

JAY: I appreciate it.

ANCHOR: Rockin' it, rockin' it my man.

Fox 32 Chicago · News at 5PM · August 24, 2026 · 4:35

New Tariffs In Effect: What Illinois Small Business Owners Are Seeing Three Days In

With anchor Lauren Scafidi

Jay's return appearance three days after US-Canada tariffs took effect. Illinois-Canada import trade of $64 billion, roughly 20,000 small manufacturers in Illinois exposed as suppliers to John Deere and other majors, and the specific playbook for owners: reprice open bids, look at labor productivity, cut bloated cost structures. Full segment, unedited.

Related doctrine: Manufacturing, Trades & Transportation Finance · Minimum Mandatory Profit · Layer Cake

Read the full doctrine version →
Read the full segment transcript4:35 · ~1,100 words

ANCHOR LAUREN SCAFIDI: On January 1st. We're checking back in with Jay Aldebert, small business expert and Chief Growth Officer of International Services Incorporated. Thanks for joining us again.

JAY ALDEBERT: This is fantastic. Nice to be here.

ANCHOR: Yeah, you bet. So when we talked to you last week, these tariffs were just still a threat. Now we're about three days in. What have you seen?

JAY: Obviously, there's concerns already. When you're looking at what's happened already in Illinois and the price of materials, it's already increased on Sunday based off the announcements on Saturday.

ANCHOR: So let's talk about Chicago really quick, specifically. Why is it uniquely vulnerable to these tariffs and who ultimately swallows the higher costs here?

JAY: So, when you look at the trade between Canada and Illinois specifically, but we'll go with Chicago, it's a large portion. When they say there's 20 billion dollars worth of goods and tariffs they're going to put on, it's 20 billion dollars of items. Illinois and Canada have a trade of about 20 million in terms of exports, but imports are about 64 billion. So those are big numbers when you talk about it. How it's going to affect Chicago specifically is there's two sides of this. There's the consumer and then there's obviously the business owner. If the business owner can pass that cost onto the consumer, they will. If they can't, they have to eat it themselves. And that's a big concern.

ANCHOR: And what about small businesses? How do these tariff hikes hurt small businesses that don't even buy or sell across the Canadian border directly?

JAY: It comes down to who they work with directly. Is it the individual consumer? Then, obviously, they can pass. If you take manufacturing, I'll just take that specifically, two big manufacturers in Illinois specifically are John Deere. There is a whole bunch of small manufacturers, roughly about 20,000 of them, that are going to be supplying small, medium-sized parts to those big manufacturers. And as a result, they're the ones that are going to have to eat the margin on the impact of importing those particular materials.

ANCHOR: So do you have any advice for these people? What practical steps really should companies be taking today to protect their margins?

JAY: Look to other areas that you can raise prices. If it happens to be in labor, add a few points there. But really look at labor productivity. Look at a lot of your cost structures themselves that you may have see as being bloated. Look at where you can actually make cuts in that area as well.

ANCHOR: And what kind of lens should they be looking at this whole thing through? Do you think that these leaders should start just treating these tariffs as a kind of permanent thing, rather than waiting on a new trade deal or what?

JAY: When you look at what happened with China in the first administration, it took about 18 months for the tariff wars, we'll call them wars, to stop. In this particular case, using a tariff law that hasn't been around for a hundred years, that can actually sidestep Congress in terms of a vote, and it only can be taken off by the president, then it's in a position where you're going to see it being a long haul.

ANCHOR: So with that in mind then, when does a business start to rethink its suppliers and its pricing versus just kind of staying the course?

JAY: So again, there's an issue with that, thinking about your suppliers. Sometimes it's not a decision of whether I'm going to buy American or Canadian, there's just not enough supply. So looking at some of the areas you can cut costs on, taking domestic product or specifically in the state of Illinois is obviously a great measure. But it's got to be immediate. You gotta look at any bids you have out there, the validity of those. A lot of times there's an expiry after 30 to 60 days. They gotta put them in a position where they pull those back for repricing as fast as possible.

ANCHOR: And my last question for you, just kind of looking at the bigger picture here too, can these tariffs have an impact on hiring here?

JAY: I think it's going to have an impact, because if you're in a position where all of a sudden the tariffs are eroding margin, then you're going to make decisions about how many employees you can employ at this particular time because there's lost orders. That's one of the areas. There's margin erosion. That's another area. Those are all big decisions that small medium-sized business owners are going to have to make far before Ottawa and Washington specifically realize the impact.

ANCHOR: All right, lots to look at here. I'm sure this will not be the first time that we're talking. This isn't the first time. This is like the second time that we're talking with you in two weeks but I'm sure it'll be again soon. Jay, thank you so much.

JAY: Pleasure speaking with you.

News at 5PM · August 19, 2026

President Trump Delays Canadian Tariffs: What It Means for Small Business

With Lauren Scafidi

Jay on President Trump's delay of Canadian tariffs and the immediate impact on small and medium-sized business owners in Chicago. Streaming on Fox Local with Lauren Scafidi covering how the lumber and building materials supply chain feels the shift first.

Related doctrine: Minimum Mandatory Profit · Working Capital Gap · Layer Cake

Read the full doctrine version →
Fox 32 Chicago · August 4, 2026

Cyclospora Outbreak: What Illinois Restaurants Should Do Right Now

With Lauren Scafidi

Jay breaks down the cost-per-plate impact of the Cyclospora outbreak on Illinois restaurants and what operators should do about supplier transparency.

Related doctrine: Profit Leaks · Minimum Mandatory Profit

Read the full transcript 483 words

So the biggest impact is going to be to those restaurants, specifically independent restaurants. The very first move they should be doing is marketing. And when I say marketing, not the practical sense, we're talking about where do they source their product. Being able to put that on menus, being able to put that on receipts, being able to communicate that by your servers in a restaurant, that's a very important factor. On top of that would be your washing methodologies that you use in the restaurant. That should be the number one thing they're doing is marketing those.

Yeah, that's going to be a difficult one. I was reading a report by the National Restaurant Association that said the independent restaurants, 42% of them weren't profitable in 2025. So it is going to be an impact, whether they were prepared for it, and especially it being in the summer in the state of Illinois. This is their big cash flow. There's tourism, there's patios, people are going out and eating more than they do in the winter months. So the way to avoid this is really looking at another source and being able to know all your costs. If you know your costs of your product in your restaurant, and being able to know what that substitute is going to do, I think that's the biggest step they're going to have to make.

It's really interesting. Trust is a currency, of course. When you look at the types of restaurants, the immediate ones you think about are Mexican restaurants, but it's also burger joints and delis and so on and so forth. Being able to look at the cost of that product and being able to flip and being able to communicate. It's the overcommunication that's going to help in this situation. I think that's what's going to bring them out on the other side.

The other part, if I may mention, is there is no smoking gun. There is no positive sample. The other part of that is there is no window of time where the product was created. So if I understood it was created within a two-week period of time, it's easier to understand I'm going to avoid that product. That's the only other concern is there is no end date about when the product was created.

We work with 10,000 businesses a year, and probably 800 to 1,000 of those are restaurants. One of the biggest focuses we have when we're looking at is they look at every menu item, and can tell us what the cost structure is in that. A lot of times these are artists, they're culinary artists. Looking at the business side of it isn't really their interest. Sit down, go through what your price per plate is, go through what the cost per menu item is, and know exactly where you can substitute.

Chicago Live · July 9, 2026

NATO Summit's Impact on Small Business

With Fox 32 Chicago

Jay covers the NATO Summit's downstream effect on Chicago small businesses during the closure days.

Related doctrine: Working Capital Gap · Layer Cake

Read the full transcript 1306 words

Thank you for having me. I listened in to the press conference this morning with President Trump for quite some time. It was a wide range of different issues that the reporters were asking about coming out of the NATO summit. It seems quite contentious. There was an agenda. It wasn't as fluid as prior, and as a result there is going to be some trickle-down effect as it relates to the policies that have been created.

I think it's more strained. I think you're going to be put into a position where you're going to find that individuals are forced to do things based on public opinion. Small example is obviously armed forces throughout the world. But there is some big impact that can come from just the increase of Europe, for example, if they're forced to spend as much as they are required to do under NATO for their armed forces. Just the steel supply worldwide, that can have a huge effect right there. So I think that the strained relationships are going to cause numerous trickle-down effects.

It's not an immediate effect that will happen based on the policies that are structured there or the deals that are made. It does have, in the next coming months, that's where we're going to see it. You're going to see the effects of fuel, commodities, all those different aspects that the small and medium-sized business owner won't see right away, but the price of those commodities that they use in their specific trade or industry are going to go up, and they have to brace themselves for it. The good thing is that they do have a couple months to do so.

I think when you get into an uncertain marketplace, the media covers so many different policy changes and so many different strifes that are around the world. It creates an uncertain community, and that uncertain community is slower to act. That slower to act does have an impact on pretty much every economy and every trade, either your small, medium, or even large marketplaces, for sure.

It's absolutely showing that the response overall, in most cases, markets are predicted, and obviously that has an impact on pricing, and when it's solidified, people are reacting on whether they're pulling, calling, or purchasing as it relates. You will see the immediate impact. It does in most cases obviously level out in the next coming days as there's more of a dissection of what happened during that summit in Turkey.

Obviously there was some great strides in the last couple days as it relates to the price of oil, in terms of the barrel price. Even just the lettings that they were allowing in terms of how many barrels they were going to produce, and obviously with intention to produce a profit. I'd like to see what's going to happen in the next 24 hours as it relates to the news that comes out of this, and what will the price of a barrel of oil cost, and obviously what will the major companies allow to be produced at that cost.

As I said, if we're talking about small and medium-sized businesses or your consumers in the local Chicago area, I don't think you're going to see a lot of impact as it relates to these decisions. I think that what you're going to have is once the breakup of the NATO committee occurs, they're going to go back to their local markets and then their local countries as well. And when they go back to their local countries, their responses as it relates to what you're bringing back, something by the media, obviously by their governments, and how they're going to react, that's going to be very interesting.

It's always going to be the oil. Oil has such an effect on so many different industries and so many different types of business. And that effect itself, if small and medium-sized businesses or just the regular consumer has embraced that even in the budget of their own household, it will continue to have an effect, and I think that is my biggest concern for sure.

If I may, the very start of this is, if there are bids that an individual company has put out and those are 15 to 30 days old, I'd immediately do a new pricing with a buffer built into it. Sometimes you can put a bid out and people are deciding on it, whatever the trade that we're talking about, and I'd be recoiling those back. That's a preparation, is recoiling those back, repricing, and sending that out. That would be an action point right away.

As a firm, we go through roughly 10 to 12,000 small and medium-sized businesses a year. So we get to see a great landscape of all the industries. The most common thing we see is the ability to control profit. Business owners pay attention to the top line and very rarely pay attention to the bottom line, and the meat in between. The important parts: taking inventory of your direct cost, taking inventory of your overhead, and looking at leaks that actually occur there, which could be labor productivity as an example. That type of inventorying and that type of reconciliation prepares you for the impact of what may come. Taking that inventory and then measuring and managing proactively gives you the ability to reverse that impact, and you won't feel it as much. If you stay the same and then feel that impact, obviously it can be catastrophic in most cases.

The uncertainty is, should I buy that piece of equipment? What is going to come down the pipe? Should I be hiring right now? What's going to happen to my sector? There is a lot of question about progression, progression in a direction, in any direction. Should I grow? Should I stay the same? Should I cut back on my employees? Those are a lot of the conversations, and I'm not even talking about the trades. I have conversations with probably 30 new business owners every day. Thirty new business owners, and I'm listening to exactly what they're feeling and what their concerns are.

I would be dishonest if I were to say that in most cases, the ailments that exist in a business are brought to light when you have some sort of economic strife. So in a lot of businesses that we walk into, they have those illnesses already. And so to be able to take inventory and figure out where they are is super important until the next economic shift.

One of the areas is a changeover from generation to generation. The labor force changing from generation to generation, shifting from baby boomers to Generation X to millennials. The ability to manage labor productivity is one of those aspects: what am I getting in return for what I'm investing in that employee? It sounds very cold to say, but it is one of the biggest cancers to small and medium-sized businesses, is figuring out how to manage each generation of a labor force to get the return on investment that you're supposed to. It doesn't matter industry, it doesn't matter trade, doesn't matter where in the country, that is a common thread.

That's especially in the DJI. What you're seeing is they're concerned about pricing of commodities. The pricing of commodities is going to affect the manufacturing cost and obviously the manufacturing shipping. That's going to be another area as well. It's a correction. Obviously what stories the media, such as you, are going to bring out, and obviously the experts going through every aspect, every decision, and all that kind of stuff. You're going to see this go up and down over the next couple of days for sure.

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