As Featured In · Psychology Today

Jay Aldebert in Psychology Today

Jay Aldebert quoted in Psychology Today on personality styles, communication, and how buying decisions actually get made.

1 article · Read the exchange, then read the piece

Psychology Today · March 12, 2026 ·By Ryan C. Warner, Ph.D.

The Science of Buying

“Personality styles are languages. Everyone has a primary style that guides how they take in information, build trust, and make decisions. If I'm not speaking that language, it doesn't matter how strong my argument is. They will not hear it.”

Jay Aldebert, Chief Growth Officer, International Services Inc.

Psychology Today's leadership column pulled Jay in for the operator take on how buying decisions actually happen. Jay's frame reframes selling as translation. Match the buyer's language and resistance falls. Miss it and the strongest argument in the room goes unheard.

Read the full article on Psychology Today →
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