More Revenue Won't Fix Your Company. I've Analyzed 88,000 Businesses That Prove It.
“Growth feels like progress right up until it destroys everything you built.”
Jay's Entrepreneur byline lays out the operator playbook for evaluating a business before pursuing more revenue. Materials, labor, subcontractors, market, fixed costs, working capital, and facilities capacity all need to be right before growth is safe. Chase revenue without design and growth is the thing that kills the business.
Related doctrine: Layer Cake · Working Capital Gap · Minimum Mandatory Profit · Return to Owner
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