Merkur

Press Coverage · Germany · October 27, 2026

Jay Aldebert in Merkur

Jay Aldebert on why Audi's $4 billion Georgia plant will be won or lost on skilled labor, productive hours and the cash its suppliers can carry.

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Audis Vier-Milliarden-Werk in den USA – warum Georgia zur teuren Falle werden könnte

English: Audi’s $4 billion US plant: why Georgia could become an expensive trap

„Eine günstigere Arbeitsstunde ist nicht dasselbe wie eine profitablere.“

“Cheaper per hour is not the same as more profitable.”

Jay Aldebert, speaking to Ippen.Media

„Eine Vier-Milliarden-Dollar-Fabrik anzukündigen, ist der einfache Teil. Sie 30 Jahre lang profitabel zu betreiben, ist der schwierige.“

“Announcing a $4 billion plant is the easy part. Running it profitably for 30 years is the hard part.”

Jay Aldebert, speaking to Ippen.Media

In an Ippen.Media exclusive published by Merkur, Marcel Reich quotes Jay Aldebert, Chief Growth Officer at International Services Inc., as the article’s expert on Audi’s planned $4 billion plant in Georgia. Jay says finding 4,500 people who want a job is not the hard part; finding 4,500 who can do it is. He points to maintenance technicians, industrial electricians, robotics specialists and quality engineers as the hardest roles to fill, and argues the real measure is the cost of a productive hour, not a paid one.

On tariffs, Jay expects the board to ask whether the plant makes money if the tariffs disappear. If not, he says, the tariffs are “a subsidy with an expiration date.” For smaller local suppliers, he warns that big contracts paid on 60 or 90 day terms open a financing gap: revenue goes up, the bank account goes down.

Article published in German. English quotes are from Jay’s original statement to Ippen.Media, provided by JayAldebert.com.

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The coverage is about a carmaker’s $4 billion factory. For an owner, the same math applies to any big contract: what a productive hour really costs you, and how much cash the work ties up before the customer pays.

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